Below are some examples of the kind of projects I have done for other companies:
Business Strategy
• Turnaround – Changed a software company from unprofitable to profitable with a net + $750,000 by developing strategic customer alliances and focusing on their key product and support needs
• Strategic Customer Partnerships – Facilitated and managed a strategic customer meeting with 10 customer executives that resulted in a 2-year customer contract worth +$30 million / year in sales
Business Development
• New Business – Created and presented new business strategy for senior management and the implementation plans after gaining concurrence
• Acquisition – Assessed new business development opportunities and then led the acquisition of controlling interest of the targeted company and closed the deal in 6 months. Similar outcome while at Frito-Lay
• Growth – Led the sales and marketing responsibility for the new business in April 2011 and grew sales by 5x, until the business was sold for a nice profit in April 2014. Grew sales by double digits at Frito-Lay, PepsiCo and Crane.
Sales and Marketing
• Reorganization / Team Building –Assessed the sales, service and marketing teams of three separate organizations and combined them into one team. This resulted in increased sales + 31%, profits + 21% and reduced costs -11%
• Sales Growth – Reversed sales trends that were declining by 20% to positive +5% growth rate
• Brand Management – Developed and launched a new brand for the wireless telemetry and cashless products and services
• Negotiator – Increased profit margin 9 points and doubled volume with largest customer.
• Performance Management – Created a results oriented culture with a public performance management process
• Customer Presentations – Created impactful customer presentations and trained the sales team on how to use them and customize them appropriately. This was a key part of tripling the sales